Listing Broker Attribution

 

Description

NAR has revised listing broker attribution in MLS Policy Statement 7.85, Internet Data Exchange, and MLS Policy Statement 7.91, Virtual Office Website (Sections 18.2.12 and 19.18 of the NAR Model MLS Rules).

These will go into effect on September 1, 2022.

Essentially, the language states:

[IDX/VOW listings] “shall identify the listing firm, and the email or phone number provided by the listing participant in a reasonably prominent location and in a readily visible color and typeface not smaller than the median used in the display of listing data.”

How will this be addressed in your MLS System?

Matrix will be adding a selection for Participants (PB/BIC) to choose how they would like this to be presented.

• Participants (PB/BIC) will have the selection of choosing between 4 options:
  • Office Phone
  • Office Email
  • Listing Agent Phone
  • Listing Agent Email
• It will be defaulted to Listing Agent Phone.
• Participants will be able to modify this default in Matrix.

What does this mean for you:

For Participant Brokers

• The system will select Listing Agent Phone as the default.
• You may change the selection in the Matrix Input Module.
• The selection you make will be applied to all listings within your brokerage.

For Agents

• If you maintain an IDX website, please ensure that you verify with your designer/IDX Provider that they are complying with this change.
• Be prepared that you may receive new sources of contact once this information is made available.

For Websites (IDX/VOW providers and designers)

• You will see two new fields added to your data feeds.
  • AttributionContactName
  • AttributionContact
• Please present this data per HiCentral MLS’s Rules and Regulations 18.2.7 and 19.18
• You may need to repull listings to acquire this new data.

Note:  For additional details on displaying another agent's listing on your social feed, please CLICK HERE