Can I market other agent's listings in my social media?
Yes, but you must comply with all applicable NAR and MLS policies.
Here are some of the articles/sections of the guidelines for your reference:
NAR Policies
MLS Rules
Section 2.7 ADVERTISING OF LISTINGS SUBMITTED TO THE MLS:
A listing shall not be advertised by any Participant, other than the listing broker, without the prior written consent of the listing broker or unless permitted by law. It is recommended that all advertisements include the MLS number (e.g. MLS# ________).
Note:
- Please ask the listing agent for permission to advertise their listing in your social media.
- If the other Agent who is marketing your firm's listing is a subscriber of our IDX, this permission is automatically included in the IDX Agreement. You may contact the MLS Client Care Team, provide them the name of the Agent shown in the social media post, and ask them to confirm whether or not that Agent is an IDX subscriber. The IDX Agreement requires the other Agent to give credit to the Listing Brokerage Firm. And the listing data must be refreshed at least every 12 hours.